What You Should Know About THC, CBD, and The Entourage Effect
In recent years, once-taboo cannabis has boomed to a trending option for wellness—making its way into fitness routines, social rituals, and even cocktail menus. As cannabis consumption has become more mainstream, THC-infused beverages like ONWARD™ are leading the charge for canna-curious consumers. But for many beginners, there are still questions about what is in the plant, and how cannabinoids like THC and CBD work with your body. We’re here with answers to those questions. Whether you’re new to trying cannabis products or experienced in their effects, here’s what you should know about THC, CBD, and their powerful synergy called the Entourage Effect.
The Power-Player: What is THC?
THC stands for tetrahydrocannabinol, and it’s the primary psychoactive compound found in cannabis. To put it simply, THC is the component that produces the classic “high” people associate with marijuana. The 2018 Farm Bill federally legalized the cultivation and sale of hemp, defined as cannabis containing less than 0.3% delta-9 THC, by removing it from the Controlled Substances Act. This distinction allows for the growth of hemp-derived products under regulated conditions, provided they don’t exceed 0.3% THC. THC is primarily found in marijuana and hemp plants, with a higher concentration in the former, making them the most common source for THC extraction. Regardless of the plant it’s derived from, all-natural THC is identical on a molecular level and produces the same effects when consumed. THC interacts with the body’s endocannabinoid system, a network of receptors found throughout the brain and body that helps regulate things like mood, appetite, sleep, and memory. THC binds primarily to CB1 receptors in the brain, which influences how we feel, think, and respond to external stimuli. Depending on the dose, delivery method, and your own body chemistry, THC can produce a range of effects from euphoria and creativity to relaxation and calmness. In THC-beverages like ONWARD, THC is delivered in a consistent and carefully measured dose designed to enhance social connection, relaxation, and mindfulness.
The Supporting Star: What is CBD?
CBD stands for cannabidiol, another major cannabinoid found in the cannabis plant. Unlike THC, CBD is non-intoxicating, so it won’t make you feel high. Instead, it’s often used to promote a sense of calm, balance, and physical relief. CBD is commonly found in hemp and marijuana plants. While the Farm Bill restricts the amount of THC that can be found in hemp and marijuana plants, both may be rich in CBD. Like THC, whether CBD is derived from a hemp or marijuana plant, it remains identical on the molecular level. The human body also produces a biologically similar substance to CBD that comes from cannabis, so the human brain is well-equipped to interact with the compound. CBD works with both CB1 and CB2 receptors in the endocannabinoid system, but in a more subtle and indirect way than THC. CBD is believed to support your body’s natural balance, potentially easing things like anxiety, inflammation, and muscle soreness. As CBD has moved from niche to mainstream, it has become a popular ingredient across a wide range of consumer packaged goods. From skincare to pharmaceuticals to cocktails, CBD is working its way into more routines as consumers seek natural ways to relax, recover, and recharge. In the world of infused beverages, CBD is often used alongside THC to balance out the psychoactive effects, adding a smoother, more grounded feeling to the experience.
The Sweet Spot of Synergy: What is the Entourage Effect?
The Entourage Effect is a term used to describe how cannabinoids like THC and CBD, terpenes, and other compounds in cannabis work better together than alone. The compounds interact with each other in ways that enhance their individual effects and mitigate unwanted side effects. The 1:1 CBD/THC ratio found in ONWARD is blended to offer a combination of relaxation effects and a more holistic, balanced experience. ONWARD is formulated to combine cannabinoids and other plant-based compounds to create something more than the sum of its parts.
Why It Matters
Understanding THC, CBD, and the Entourage Effect helps you make more informed decisions about the products you consume and how you expect those products to affect you. This basic understanding will help you determine how you want to feel and how that fits into your lifestyle. A low-dose THC beverage balanced with CBD and the right blend of terpenes might be the best complement for a meditative night alone, a chilled kick back with your friends, or a larger social gathering on the town. It’s all about enhancing the moments that matter to you.
As always, while most products containing THC and CBD are considered safe, we recommend you consult with your primary physician before adding THC, CBD, or any medication to your routine.
