As we wrap up a big year, we want to pause, raise a glass (or rather, crack a can), and say thank you — to our fans, retail partners, and everyone who’s joined us along the way. This year, ONWARD was shaped by your feedback, your curiosity, and your willingness to try something new.
Since we launched in early 2025, ONWARD has been about reimagining what a THC beverage can be — flavorful, functional, and built for real-life moments. Over the past year, that vision sharpened. We listened closely, learned quickly, and let consumer insights guide how the brand showed up, evolved, and expanded.
Wins That Propelled Us Forward
2025 reaffirmed it: flavor is the invitation. From first sip to last, taste is what brings people in, and what keeps them coming back. Seeing enthusiastic response across ONWARD’s lineup reinforced that consumers aren’t just looking for THC in a can; they’re looking for something they genuinely enjoy drinking, whether it’s a social moment or a solo unwind.
We also saw growing demand for more choices. Different strengths, formats, and experiences allowed consumers to meet needs of a variety of moments — and that flexibility helped ONWARD earn a spot in routines, coolers, and gatherings across the country.
Behind the scenes, retail momentum followed. As we landed in — and flew off the shelves — of some of your favorite retail stores, it became clear that ONWARD wasn’t just a trend. It was establishing itself as a reliable, purpose-driven player in the THC beverage space.
We Grow By Listening
If there was one constant this year, it was learning. Consumers like you showed us that good taste isn’t one-size-fits-all. Flavor preferences vary, occasions change, and expectations evolve. That insight pushed us to think beyond a singular offering and toward a portfolio mindset — one that allows room for variety without losing focus.
We also heard loud and clear that potency expectations are shifting. A growing number of consumers are actively seeking higher-milligram options that deliver a more pronounced experience without sacrificing balance or drinkability. That feedback directly influenced how we think about strength, format, and progression across the ONWARD universe.
Just as important, consumers told us they value transparency. Knowing what’s in the can — and why — builds trust. That reinforced our commitment to thoughtful formulation and clear communication, from cannabinoid ratios to functional intent.
Turning Insight Into Innovation
Every lesson from 2025 is shaping what comes next. Flavor development continues to lead the way, with an emphasis on refining fan favorites while exploring profiles that feel expressive and elevated with potency that’s balanced and enjoyable.
On the formulation side, we’re continuing to explore functional blends that leverage the entourage effect, thoughtfully combining THC, CBD, and caffeine into new favorites.
Alongside this, UPWARD continues to make its own name, offering options designed for lift, clarity, and momentum. While each brand speaks its own language, both are rooted in the same belief: cannabis beverages should enhance the moment, not complicate it.
We’ve also expanded our approach to higher-milligram offerings, responding directly to consumers who want more impact without compromise — we introduced our bolder, 10mg line, Stronger Sips.
And, ever-evolving, we're soon to drop a brand new, smaller format for quick and easy sipping (stay tuned!).
Looking Onward to a New Year
Our formulations are designed to support different moods and moments, from laid-back socializing to energized connection. As we head into the next chapter, both ONWARD and UPWARD remain focused on our intentions: keep listening, keep experimenting, and keep refining — always grounded in real feedback from those who love our beverages.
We’re proud of what 2025 brought to life and even more excited about what’s ahead. Thanks for raising a glass with us. Here’s to the wins, the learnings, and everything still to come.
— Cheers from the ONWARD Team
