One Year In and What's Next for ONWARD
One year ago, ONWARD showed up with a simple idea: the moments we share deserve better beverages. The past year has been about proving that idea right. From backyard hangs and dinner parties to movie nights and quiet evenings in, people have been reaching for ONWARD as a way to unwind, connect, and enjoy THC in a way that feels natural and intentional.
Along the way, the brand has grown not only bigger, but better. More flavors, more formats, more places to find us, and more ways to enjoy the experience. So as we hit the one-year mark, it feels like a good moment to pause, look back at how far things have come, and share a glimpse of where ONWARD is headed next.
The Flavors That Started It All
From the beginning, flavor has been at the center of everything we do. ONWARD started with a memorable lineup of mixologist-inspired favorites — flavors like Peach Bellini, Blueberry Mojito, Passion Fruit Martini, Italian Spritz, and Sea Salt Margarita. Each was designed to feel familiar, social, and easy to enjoy, bringing classic cocktail inspiration into a modern THC beverage format. What started small quickly grew into a collection of favorites people reach for again and again.
Since then, the ONWARD lineup has grown with that philosophy in mind. Cocktail-inspired flavors like Berry Smash, Lemon Drop Martini, Paloma, and Cosmopolitan have given people familiar, social flavors in a format designed for modern THC enjoyment in 10MG.
More Ways to Enjoy the Moment
As the community around ONWARD grew, so did the occasions people wanted to enjoy it. The introduction of UPWARD was built for moments that call for a little more lift. While ONWARD is designed for moments of social connection, UPWARD blends THC and caffeine to support energy, focus, and social momentum. Together, they give people options depending on the moment.
We also expanded how ONWARD can be enjoyed. Stronger Sips introduced higher-dosage 10MG options for those looking for a more pronounced experience, while ONWARD and UPWARD SIPS brought the same flavor and quality into a portable 2oz format designed for flexibility and on-the-go moments.
Each new addition has been about one thing: giving people more ways to enjoy THC beverages in the situations that matter to them. And that approach has resonated.
Showing Up in More Places
In the past year, ONWARD has also made its way onto more shelves and into more coolers.
The brand expanded across Florida, Illinois, and Georgia, with availability growing through retail partners like Total Wine, ABC, Binny’s, Winn-Dixie, and Tom Thumb. That means more people discovering ONWARD while shopping for something new to bring to a gathering, dinner, or night in.
Seeing ONWARD pop up in more places (and in more people’s fridges) has been one of the most exciting parts of the journey so far.
Looking Onward
Year one has been about building the foundation. Year two is about building on it. That means continuing to explore new flavors, new formats, and new ways to make THC beverages feel even more at home in everyday moments. We'll build on everything we've learned, and the team is already working on what’s next, so stay tuned.
Thanks for Sipping With Us
None of this growth happens without the people who choose ONWARD. Whether you’ve been sipping since day one or just picked up your first can, your curiosity, feedback, and enthusiasm have helped shape the brand in ways we never could have predicted. One year in, we’re grateful for the journey so far and even more excited for what’s ahead.
So here’s to the first year of ONWARD. And to many more moments worth raising a can to.
