The 4th of July comes with a familiar kind of energy: coolers packed early, grills going all day, poolside plans, backyard hangs, and watching fireworks.
There's often a set of expectations around what a holiday drink is supposed to be, but celebration looks different when people are more intentional about what they choose. They still want flavor. They still want something that feels social. They still want the drink-in-hand ritual that fits the day. They just want it without the heaviness that can cut the good times short.
That’s where ONWARD and UPWARD change the occasion - they give you the chance to rethink what belongs in the cooler.
Same holiday, better drink options
The 4th rarely stays in one setting. It can be loud, relaxed, active, nostalgic, sunny, crowded, low-key, dressed up, or completely casual depending on where you are and who you’re with. That’s exactly why variety matters.
THC beverages offer a more modern option for the same familiar moments. They bring the flavor and refreshment people expect from summer drinks, with a more balanced experience behind them. Something easier to pace that lets you stay present. After all, that's the reason everyone got together in the first place.
Rethink what goes in the cooler
The 4th is one of those days that asks a lot from what you’re drinking. It has to work in the heat, fit with food, feel right in a group setting, and still make sense hours later when the fireworks start. That’s a big job for the usual lineup.
ONWARD fits the parts of the day that lean refreshing, social, and easy to stay with. It gives people something that feels familiar without defaulting to the same old drinking routine. To enjoy the cookout, lounging by the pool, the fireworks, the night out, and whatever comes next without the usual, and without next-day regrets.
For an easy daytime start, ONWARD's 3mg Peach Bellini brings a lighter, fruit-forward feel that fits sunny backyards, casual arrivals, or that first round while the grill is warming up. 5mg Sea Salt Margarita brings citrus and salinity that pairs great with food, especially anything smoky, grilled, or fresh off a summer plate. 10mg Cosmopolitan keeps things simple and bright when you're ready to ease into the evening with the same good vibes going.
UPWARD brings options for when the day has more momentum. If it's a packed pool party, concert, or a night that keeps going after the fireworks, 5mg Strawberry Tea or 10mg Pink Lemonade add a caffeine-backed lift with a summer-ready feel. For beach days and bonfires, when you want something bold but still easy to bring into the mix, 10mg Half & Half gives that classic tea-and-lemonade profile with a fresh, energized spin.
A more intentional way to celebrate
This year, the 4th doesn’t need more of the same, it needs drinks that match the full range of the day. Different drinks for different moods keep the day enjoyable without letting any one drink take over. ONWARD and UPWARD deliver a new kind of independence in every can.
Choosing ONWARD or UPWARD doesn't mean rejecting holiday traditions; rather, traditions are updated for how people actually want to feel. Refreshed instead of weighed down. Social without overdoing it. Fully in the moment instead of managing the aftermath.
The freedom to bring what fits and pace the day your way? That feels like its own kind of independence.
