On To Your Best Summer
Memorial Day is more than a long weekend, it's the shift into summer mode. For many, it’s the the first real stretch of warm weather and longer days. With schedules more relaxed, it’s the beginning of a different rhythm: longer days, more impromptu plans, and gatherings that don't feel rushed.
How you spend it can set the tone for what comes next.
Where Memorial Day weekend begins
The most memorable Memorial Day is less about a single moment and more about how well the whole event flows. That’s what makes beverage choice so important - the wrong one can slow the day down, or worse, cut it short. The right one keeps things open, natural, and vibrant.
ONWARD and UPWARD are built for exactly that kind of occasion. They deliver familiar flavors and recipes you love in a format that allows you to set the pace. You want something you can start with, stay with, and come back to comfortably. With ONWARD and UPWARD, you're set up to enjoy what’s happening around you, without having to overthink the drink in your hand.
Made for days like this
This kind of celebration doesn’t follow a schedule, it unfolds with the people enjoying it. A BBQ that turns into an all-day affair. A beach day that stretches into sunset. A lake trip or poolside hang where no one is keeping track of time. Different settings, same idea: being outside, being social, and staying in it.
Often, these aren’t short events, they’re extended ones. And the experience only works if you can enjoy it from the start of the day through the wind-down. To make the best times last, you have to keep up.
Our bevs are built for this kind of pace. An ONWARD 3mg Peach Bellini carries a carefree brunch vibe for an early start, or an UPWARD 5mg Strawberry Tea can wake up your senses wherever you kick off the day. 5mg Sea Salt Margarita stays crisp as the afternoon heat sets in and food starts coming off the grill. A 10mg Paloma has enough presence to carry through evening, whether you're conversing like a social butterfly or just lounging in a lawn chair.
When the energy is high, UPWARD brings the added lift to keep things moving without pushing past your comfort zone. Think a 5mg Lemonade or 10mg Half & Half for yard games, music up, and people staying together late into the day.
Our variety is about having options that make sense across different moments. Across all of it, you want to maintain the rhythm of the day instead of interrupting it.
Summer, from here on out
What happens on Memorial Day carries the tone into summer. Enjoying BBQs, beach days, backyard hangs, or something perfectly spontaneous, ONWARD and UPWARD fit right in. They're easy to bring along, easy to come back to, and enjoyable no matter how the plan comes together.
Whether you’re hosting in, heading out, or making the most of a full day outdoors, mindful beverages offer a way to stay present and enjoy your day without overthinking or overdoing it.
When what you’re drinking holds up, the rest of the day does too. Start the season strong and roll onward to your best summer yet.
